This webinar was hosted on 12th August 2020, by the Association of African Universities. It brought together Communications and Public Relations Officers from African Universities, to share lessons and strategies for effectively communicating and supporting universities during the COVID-19 pandemic. Other Stakeholders from the African Higher Education Community who are interested in the topic of communication also participated. The Webinar featured case studies from across the continent- West Africa (University of Ghana, Ghana), East Africa (Moi University, Kenya), North Africa ( Badr University in Cairo (BUC), Egypt), and Southern Africa (University of the Free State (UFS), South Africa). It also featured presentations on Crisis Communication and Brand Management. Speakers 1. Ms. Nodumo Dhlamini Director- Communications, ICT & Knowledge Management AAU 2. Mr Damaseke Chibale Manager, Public Relations The University of Zambia, Zambia 3. Mrs. Stella Amoa Public Affairs Directorate University of Ghana, Ghana 4. Lacea Loader Director, Communication and Marketing University of the Free State (UFS), South Africa 5. Dr. Abraham Kiprop Mulwo Associate Dean, School of Information Sciences, and Senior Lecturer (Development Communication) Moi University, Kenya 6. Dr. Mrs.Juliana Akushika Andoh Principal Marketing Consultant/Lecturer 7. Prof. Dr. Mahmoud Elsabahy Director, Badr University in Cairo (BUC) Science Academy Egypt Moderator – Mrs. Felicia Kuagbedzi – Communications and Publications Officer, AAUSHOW LESS